Document Scanner (ASO)

Client
Lufick
Location
Delhi, India
Date
23/12/2021
Website
docscanner.in

About project

A document scanner is a device used to digitize physical documents into electronic format. It captures images of paper documents and converts them into digital files that can be saved, edited, and shared electronically. These scanners come in various sizes and shapes, from handheld portable devices to large office machines, and can be used to scan a variety of materials such as photographs, receipts, business cards, and more. They offer features such as high-resolution scanning, automatic document feeders, and optical character recognition (OCR) technology to convert text into editable digital text. Document scanners make it easier to digitize and organize physical documents, reducing the need for paper storage and allowing for easier access and sharing of information.

App Store Optimization (ASO) Research

Keyword research: We identified relevant keywords for the app such as “document scanner”, “PDF scanner”, “mobile scanner”, “scan to PDF”, and “document management”.

Competitor analysis: We analyzed the top-ranking apps for the identified keywords and studied their title, subtitle, and keyword fields, as well as their reviews, ratings, and screenshots.

ASO Implementation

Title and subtitle:

– We optimized the app’s title and subtitle to include the primary keyword “document scanner” and other relevant keywords.

Keyword field:

– We included all relevant keywords in the app’s keyword field. – Screenshots and video previews: We created new screenshots and video previews that highlighted the app’s features and ease of use. – Reviews and ratings: We encouraged users to leave reviews and ratings for the app to improve its visibility in the app store.

ASO Tracking and Analysis:

– We tracked the app’s performance in the app store using tools such as Sensor Tower and App Annie. – We analyzed the app’s search ranking, search visibility, and downloads to determine the effectiveness of our ASO efforts. – We made adjustments to our ASO strategy as needed based on the results of our tracking and analysis.

ASO Maintenance

We regularly update the app’s title, subtitle, and keyword field to reflect any changes in the app store algorithm and competition. We continue to encourage users to leave reviews and ratings for the app to maintain its visibility in the app store. We stay up to date on the latest ASO best practices and make any necessary adjustments to our strategy accordingly. Note: The above is just an example of how an ASO portfolio could be structured. The exact details, such as the keywords and screenshots used, would be specific to the app and would require further research.

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