Fitness & Bodybuilding (ASO)

Client
Sweat
Location
Po box 309, Fullarton 5063 SA
Date
23/12/2021
Website
www.sweat.com

About project

Fitness & Bodybuilding is a comprehensive health and fitness app that provides users with a range of resources and tools to help them reach their fitness goals. Whether you’re a beginner looking to get into shape or an experienced athlete looking to improve your performance, Fitness & Bodybuilding has something for everyone. The app features a wide range of exercises and workouts, tailored to your fitness level and goals, as well as meal plans and nutrition advice to help you maintain a healthy diet. With detailed instructions and videos, you can ensure you’re performing exercises correctly and safely. Fitness & Bodybuilding also provides progress tracking, allowing you to monitor your progress and see how far you’ve come. Whether you want to build muscle, lose weight, or simply maintain a healthy lifestyle, download Fitness & Bodybuilding today.

App Store Optimization (ASO) Research

Keyword research: We identified relevant keywords for the app such as “fitness”, “workout”, “exercise”, “health and fitness”, “fitness tracker”, and “gym”.

Competitor analysis: We analyzed the top-ranking apps for the identified keywords and studied their title, subtitle, and keyword fields, as well as their reviews, ratings, and screenshots.

ASO Implementation

Title and subtitle:
– We optimized the app’s title and subtitle to include the primary keyword “fitness” and other relevant keywords.

Keyword field:
– We included all relevant keywords in the app’s keyword field. – Screenshots and video previews: We created new screenshots and video previews that highlighted the app’s features and user-friendly interface for tracking fitness goals and progress. – Reviews and ratings: We encouraged users to leave reviews and ratings for the app to improve its visibility in the app store.

ASO Tracking and Analysis

– We tracked the app’s performance in the app store using tools such as Sensor Tower and App Annie.
– We analyzed the app’s search ranking, search visibility, and downloads to determine the effectiveness of our ASO efforts.
– We made adjustments to our ASO strategy as needed based on the results of our tracking and analysis.

ASO Maintenance

We regularly update the app’s title, subtitle, and keyword field to reflect any changes in the app store algorithm and competition.
We continue to encourage users to leave reviews and ratings for the app to maintain its visibility in the app store.
We stay up to date on the latest ASO best practices and make any necessary adjustments to our strategy accordingly.

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