Step Tracker (ASO)

About project

Step Tracker is a health and fitness app designed to help you stay on track with your physical activity goals. The app uses your smartphone’s accelerometer to track and count your steps, allowing you to see how much you’ve walked, run, or climbed throughout the day. With Step Tracker, you can set daily step goals and track your progress over time. The app also provides a variety of motivational features, such as daily summaries, graphs, and leaderboards, to help you stay motivated and on track. Whether you’re looking to lose weight, improve your health, or simply increase your daily physical activity, Step Tracker is a great tool to have on your journey. Download the app today and start taking steps towards a healthier and more active lifestyle.

App Store Optimization (ASO) Research

ASO Implementation

Title and subtitle:
– We optimized the app’s title and subtitle to include the primary keyword “Step Tracker” and other relevant keywords.

Keyword field:
– We included all relevant keywords in the app’s keyword field.
– Screenshots and video previews: We created new screenshots and video previews that highlighted the app’s features, such as real-time step tracking, daily goal setting, and progress tracking.
– Reviews and ratings: We encouraged users to leave reviews and ratings for the app to improve its visibility in the app store.

ASO Tracking and Analysis
– We tracked the app’s performance in the app store using tools such as Sensor Tower and App Annie.
– We analyzed the app’s search ranking, search visibility, and downloads to determine the effectiveness of our ASO efforts.
– We made adjustments to our ASO strategy as needed based on the results of our tracking and analysis.

ASO Maintenance

We regularly update the app’s title, subtitle, and keyword field to reflect any changes in the app store algorithm and competition.
We continue to encourage users to leave reviews and ratings for the app to maintain its visibility in the app store.
We stay up to date on the latest ASO best practices and make any necessary adjustments to our strategy accordingly.